
Shelly Carmichael
Shelly is the Vice-President of Location Strategies and Business Development in the Evergreen Advisor’s Location Strategies practice. With her extensive experience, she focuses on building the client base through impactful project management and negotiation in communities across the nation.
Prior to Evergreen, Shelly served a boutique incentives firm helping Fortune 100 and 500 manufacturers across the U.S. to maximize opportunities to support workforce operations, site selection, and incentives. There she also worked closely with alliance partners to help them drive value to their clients. Shelly has also served ADP’s Compliance Services Division helping companies in multiple verticals, including manufacturing, technology, research and development, healthcare, and others, to create the best strategies to identify, secure and maximize all applicable tax credit and incentive opportunities. She also helped drive projects forward by working with state and local economic development officials, both internal and partners, and other key stakeholders. Her foundational experience and understanding of the operational, financial, and growth goals and needs of companies began during her service in a senior position with a subsidiary of Genuine Parts company. While there, she was responsible for a successful national private label product launch as well as the growth of sales and profitability of clients and OEMS.
Location Strategies
Shelly focuses on efforts in project management, marketing, and sales. It is her goal of “making the impossible possible” that has guided her approach to negotiations on behalf of clients that resulted in maximizing their monetary prospects for incentives. She seeks a full range of opportunities, from infrastructure assistance to workforce training monies, to champion a successful project for each client.
Education
Shelly holds her Bachelor of Science in Communication and Public Relations from Kennesaw State University. She also is a licensed realtor in Georgia.
Interests
In her free time, Shelly enjoys exploring her musical side through singing, playing the piano, and strumming her ukulele. Music has always been a passion for her and provides her with a welcome escape from the stresses of work. Beyond the intrinsic enjoyment she derives from music, Shelly has found that her love for it has translated into her work, allowing her to listen more carefully and work collaboratively with others. Shelly believes that music has the power to bring people together and foster deeper connections.