ARTICLE

Your Site Selection Is Set—Now It’s Time to Maximize Its Value

Evergreen Advisors

Authored By: Morgan Trask

Once a site is secured and the project is announced, most companies turn their attention to execution—hiring, construction, and launching operations. But this post-announcement phase is just as important as the site selection itself. It’s where implementation, compliance, and ongoing incentive management determine how much of a project’s full value is ultimately realized.

Two key areas require careful focus once a site is set: ensuring compliance to realize the incentives secured, and evaluating opportunities for additional benefits that arise as operations expand.


1. Post-Announcement Implementation and Compliance

After the announcement, the focus shifts to fulfilling commitments made during the negotiation phase. This includes confirming that reporting, documentation, and milestone requirements—such as job creation thresholds or capital investment levels—are being met.

Each incentive program comes with its own compliance terms and deadlines. Maintaining accurate records and timely submissions helps ensure companies retain the full value of their incentive agreements and avoid potential clawbacks or missed payments.


2. Expansion-Driven Incentives and New Opportunities

While compliance ensures that existing incentives are realized, growth after the initial announcement can open the door to new opportunities. Many state and local programs are designed to reward continued investment and job creation, meaning that expansions or operational upgrades may qualify for additional benefits.

A few examples include:

  • Job Tax Credits (JTCs): As companies hire beyond their original projections or establish new divisions, updated filings can qualify them for additional credit years or entirely new incentive periods.
  • Expansion-Driven Incentives: When businesses invest in facility additions, equipment upgrades, or new production lines, those projects may be considered separate and eligible for new incentive packages—sometimes matching the value of the initial deal.
  • Utility and Infrastructure Support: State and local utilities often extend rebates, cost-sharing programs, or grants to support expanded capacity or modernization of infrastructure tied to growth.

Companies that take a proactive approach to monitoring these opportunities are often able to capture significant additional value after their initial site decision.


Why Partner with a Site Selection Team Post-Announcement

A site selection team’s role doesn’t end when the location is chosen. These advisors can help navigate the complex compliance landscape, monitor evolving program requirements, and identify new opportunities tied to ongoing investment or expansion.

By staying engaged with state and local partners, a site selection team ensures the incentives negotiated are fully realized—and that new value is captured as the company grows.


Capturing the Full Value of Your Investment

If your company has completed a site selection or is preparing for expansion, it may be worth revisiting your incentive strategy. Our team at Evergreen Location Strategies can help assess what’s still on the table and ensure no opportunities are left behind. Connect with us today!