XPX Maryland – A New Way to Think of Brand Value: Experience Management

Presenters:

Ed Bodensiek, Founder and CXO, Cravety

Matt Christ, Founder, Brand3

For both B2C and now B2B customers, the concept of brand has become something new: the total sum of every interaction with a business. In an age when word of mouth has been weaponized, any gaps between what our clients’ businesses communicate and what customers actually encounter can hurt reputation and, in time, erode market share and value. Extending beyond traditional demand generation, this futuristic model involves a highly intentional alignment of people, process, product, place, and public persona to drive more value, and it applies to businesses of all sizes.

During this session, Ed and Matt will introduce us to the significant shift occurring in the “Experience Economy,” and what the ROI of the model looks like.

Agenda:
8:00 AM – 8:30 AM – Networking
8:30 AM – 9:00 AM – Breakfast
9:00 AM – 10:00 AM– Presentation