Often times when you get advice on making an investor pitch the focus is all on the presentation. What slides should be included and how you should talk to your audience. Often overlooked is the importance of first impressions and the fact that you have only one opportunity to make the right impression. In the case of a pitch, you have to provide the investors with enough information to interest them and make them want more. So when you only have 7-15 minutes how do maximize your impact?
What is overlooked is that the little details can make or break the deal. The benefit of preparation is that you can prepare for your first impression. While small details, these items do make a significant impact.