Wall Street Journal – September 26, 2013 – Of course, traditional metrics still matter to investors. Startups need a competitive advantage, profitable business model and high-quality entrepreneurs to attract funding. But social media is playing an increasingly important role, investors say—especially as more people in their 20s and 30s rise to positions where they can back new companies. “Ten years from now, social media will be the starting point of any investment,”says Ted Leonsis, a partner at venture-capital firm Revolution LLC and chairman of the board at daily-deals site Groupon Inc.
Read more here and see top 8 tips for how to look good for investors on social media – http://online.wsj.com/article/SB10001424127887324659404578499702279196058.html